M6 generates 100 million euros from France's World Cup matches, but remains unprofitable
M6 earned nearly 100 million euros in gross revenue from France's World Cup matches.
Published 3j1 sourceNotable
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The fact
The channel had warned that the World Cup would not be profitable.
These revenues do not cover the costs of acquiring broadcasting rights.
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Why it matters
Ce résultat illustre les défis économiques des diffuseurs face à l'escalade des coûts des droits sportifs, malgré des audiences record.