economie120 millionM6 spent 120 million euros to broadcast the World Cup

M6 bets on the World Cup to compete with TF1

M6 spent 120 million euros to broadcast the World Cup.

Published 4j1 sourceNotable

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The fact

Audiences met expectations, strengthening its credibility against TF1.

The channel has yet to recoup its investment but confirms its sports strategy.

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Auto-synthesis from 1 media source · identified on July 17, 2026