Lille-based Méo-Fichaux advances against coffee market giants

Family-owned Lille-based Méo-Fichaux strengthens position by reducing reliance on distributed brands and expanding supermarket presence.

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The fact

The northern industrialist's strategy aims to gain market share against sector concentration by major players.

The expansion reflects regional SMEs' efforts to establish footholds in multinational-dominated markets.

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La France Lille Méo-Fichaux #PME #café #distribution #stratégie commerciale

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