Larrivet Haut-Brion targets Gen Z with new Pulse cuvée

Château Larrivet Haut-Brion launches Pulse cuvée specifically designed to attract younger generation.

Published 10sem1 sourceupdated 10sem

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Strategy addresses need to rejuvenate customer base in premium wine sector.

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Apr 30Larrivet Haut-Brion targets Gen Z with new Pulse cuvéethis article

Auto-synthesis from 1 media source · identified on April 30, 2026