L'Oréal Paris targets emerging markets and beauty innovation

L'Oréal Paris, the flagship brand of French giant L'Oréal, is directing its strategy toward emerging markets, product innovation and beauty trend evolution.

Published 11sem1 source

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The fact

This approach aims to diversify its customer base and anticipate changes in the global cosmetics market.

Investment in innovation demonstrates the group's need to remain competitive amid intense global competition.

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Le Figaro

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