economie400 millionL'Oréal and Kering buy back Gucci fragrance license for $400 million

L'Oréal and Kering buy back Gucci fragrance license for $400 million

L'Oréal and Kering will pay $400 million to regain the Gucci fragrance license from 2027.

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The fact

This deal ends their collaboration with Coty a year early.

Both groups aim to revive the Gucci brand in the cosmetics sector.

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Auto-synthesis from 1 media source · identified on July 9, 2026