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L'Oréal and Gucci sign exclusive 50-year licensing deal

L'Oréal takes over Gucci's global beauty products license for 50 years.

Published 5sem2 sourcesConfirmedNotable
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The deal will take effect in mid-2027, after the early end of the partnership with Coty.

This contract strengthens L'Oréal's position in luxury and high-end cosmetics.

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Auto-synthesis from 2 media sources · identified on July 8, 2026
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