Kayser bakery celebrates 30 years with a 60-cent baguette

The upscale bakery chain Kayser sold its baguette for 60 cents for one day.

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The fact

The promotion reflected the 1996 price, highlighting three decades of inflation in France.

A marketing campaign praised for its connection to local economic history.

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Auto-synthesis from 1 media source · identified on September 14, 2026