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Japan launches quirky campaign to promote Suica card

An online campaign features a purple rabbit to promote Japan's Suica card.

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The fact

Internet users question the creative choices behind this mascot.

The initiative aims to boost user engagement and modernize the card's image.

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Japon #Suica #Japon #campagne marketing #mascotte #transports #innovation

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Auto-synthesis from 1 media source · identified on September 11, 2026

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