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Influencers: Hamburg court eases transparency rules

The Higher Regional Court of Hamburg clarifies influencers' obligations.

Published 6sem1 source
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The fact

A link in the bio suffices for the imprint duty, without an advertising hashtag.

Promoting a personal brand does not require a specific label.

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Why it matters

Cette décision judiciaire redéfinit les contours de la transparence pour les influenceurs en Allemagne, un secteur en pleine expansion et souvent critiqué pour son manque de clarté.

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Auto-synthesis from 1 media source · identified on July 29, 2026
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