Influencers: from blog to TikTok, genesis of a new creative economy

The emergence of digital influencers traces back to the beginnings of personal blogs, ancestors of contemporary content creators.

Published 19sem1 source

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The fact

This trajectory illustrates the evolution of digital platforms and the progressive professionalization of the creator profession.

The rise of TikTok and social media has transformed access to visibility and economic models of digital entertainment.

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