IMAX dominates the box office with 1% of theaters but 10% of revenues
The IMAX format, though present in only 1% of theaters, generates 10% of global revenues.
Published 7sem1 sourceNotableupdated 4j
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IMAX dominates the box office with 1% of theaters but 10% of revenues
The fact
The film *The Odyssey*, released this Wednesday, relies on this format to maximize its earnings.
Director Christopher Nolan is banking on this technology to draw audiences.
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