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IFA 2026: Samsung yields its historic space to Xiaomi

Samsung leaves its historic booth at IFA Berlin after 35 years.

Published 4h1 sourceNotable

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Xiaomi now occupies the main hall of Messe Berlin.

This shift marks a strategic turning point for the Korean giant against Chinese competition.

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Berlin Samsung Xiaomi #IFA 2026 #Samsung #xiaomi #électronique grand public #stratégie commerciale #Messe Berlin #concurrence technologique

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Auto-synthesis from 1 media source · identified on September 8, 2026

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