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Gucci launches 'Made in China' sneakers, breaking Italian tradition

Kering produces Gucci sneakers in China to cut costs.

Published 22h1 sourceNotable
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The fact

The move marks a shift for the brand, historically rooted in Italy.

Gucci's sales have halved in three years, driving this strategy.

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Auto-synthesis from 1 media source · identified on September 25, 2026
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