tech1 millionThe marketing campaign costs nearly $1 million, two months ahead of the game's release

GTA 6: Miami turns into Vice City with a giant ad campaign

Miami's Kaseya Center displays a "Welcome to Vice City" billboard for GTA 6.

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The fact

The marketing campaign costs nearly $1 million, two months ahead of the game's release.

Rockstar Games bets on immersion to promote the new installment in the series.

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Auto-synthesis from 1 media source · identified on September 23, 2026