GPS causes Michelin road map sales to plummet 90 percent
The spread of GPS and navigation apps reduced Michelin's annual map sales from 20 million to 2 million copies.
Published 6sem1 sourceNotable
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2 million
The spread of GPS and navigation apps reduced Michelin's annual map sales from 20 million to…
The fact
This dramatic decline illustrates the gradual disappearance of paper guides in the digital age.
Michelin must reinvent its business model to adapt to new technologies.
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