Google offers AI search opt-out, though most sites have no alternative

Google rolls out opt-out toggle in Search Console for AI Overviews and AI Mode, already reaching 3.5 billion monthly users.

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Move follows UK Competition and Markets Authority (CMA) pressure, which highlighted severe disadvantage for website operators.

New performance reports now break out AI-generated impressions separately, improving transparency for site owners.

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Auto-synthesis from 1 media source · identified on June 3, 2026