Google Ads: 60% of paid app installs reportedly bots
A developer reports that 60% of installs from his $220 Google Ads campaign were bots.
Published 4h1 sourceNotable
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The fact
The experiment, conducted on a mobile app, highlights massive ad budget waste.
Google has not yet officially responded to these allegations.
Click the link to read an article on the topic:
Why it matters
Cette fraude affecte directement les annonceurs, qui paient pour des installations fictives plutôt que pour des utilisateurs réels, réduisant l'efficacité de leurs campagnes et augmentant leurs coûts.