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monde27 %Sales of 'Vin de France' rose by 27% in the UK in 2025, according to *The Observer*

French wines challenge AOCs in the UK market

Sales of 'Vin de France' rose by 27% in the UK in 2025, according to *The Observer*.

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Cheaper and more flexible for producers, these wines appeal to British consumers.

Once dismissed, this category now competes with prestigious appellations.

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Auto-synthesis from 1 media source · identified on September 13, 2026
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