French traditional banks bet on digital to retain customers
Traditional banking networks are developing digital services and upgrading their advisors.
Published 7sem1 sourceNotable
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The fact
The goal is to counter the appeal of 100% online banks.
This strategy aims to retain an increasingly volatile customer base.
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Why it matters
Cette transformation numérique est cruciale pour les banques traditionnelles, qui doivent s’adapter à un marché en pleine mutation sous l’effet de la digitalisation et de la concurrence accrue.