French publishers bet on paperback format amid market turbulence
Facing contraction in the book market in the first quarter, French publishers are activating the paperback segment as a growth and accessibility lever.
Constance Beccaria, director of the 'Proche' collection, highlights the effective synergy between large formats and paperback editions to reach a wider readership.
This strategy reflects the publishing sector's adaptation to current economic challenges while reaffirming the importance of democratizing access to books.