Frédéric Merlin grapples with BHV Marais' financial and commercial challenges in Paris

General manager Frédéric Merlin is attempting to turn around BHV Marais, facing vacant floors and deficit accounts.

Published 19sem1 sourceupdated 5sem

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The fact

The Shein store, opened in 2023 within the department store, failed to revive business.

Parent company Galeries Lafayette is seeking solutions to prevent a closure.

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