France bets on 66 billion euros in economic benefits from major sporting events

France will host at least one major international sporting event each year until 2031.

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The fact

This market is valued at 66 billion euros, with significant economic benefits and enhanced global visibility.

The government is building on the success of the Paris 2024 Olympics to sustain this momentum.

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Auto-synthesis from 1 media source · identified on July 13, 2026