Football refreshment breaks cost 425,000 euros for 20 seconds of ads

Advertisers pay 425,000 euros for 20-second ad slots during football match refreshment breaks.

Published 6sem1 source

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The fact

These commercial interruptions, despite supporter criticism, create a new revenue stream for broadcasters.

Professional football's economic model increasingly relies on these commercial windows.

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Auto-synthesis from 1 media source · identified on June 11, 2026