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Fast food: Quick and rivals launch ultra-competitive menus under 5 euros

Quick, McDonald's and Burger King launch a price war with low-cost menus, Quick rolling out a 4.95-euro offer in France.

Published 22sem1 sourceNotable
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The fact

This reduced-price strategy aims to revive appeal against competition and win back cost-conscious customers.

The commercial battle for budget-conscious diners characterizes fast food in 2026.

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Auto-synthesis from 1 media source · identified on June 9, 2026
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