Fashion brand Naf Naf rises from repeated bankruptcy proceedings

French fashion brand Naf Naf, founded in 1973, will return in September following three successive bankruptcy proceedings.

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The fact

The comeback symbolizes a "return to origins" for the historic fashion retailer.

The revival comes as French fashion stabilizes and redeploys strategically.

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Auto-synthesis from 1 media source · identified on June 17, 2026