Fashion and pop consumption in 'The Devil Wears Prada 2' via Starbucks tie-in | FactaeFashion and pop consumption in 'The Devil Wears Prada 2' via Starbucks tie-in
'The Devil Wears Prada 2' promotes a Starbucks collaboration, linking prestige cinema to mainstream brand advertising.
Published 13sem·3 sources✓ Confirmed·updated 13sem
The fact
The commercial partnership raises questions about the coherence between the film's luxury universe and aggressive monetization by consumer brands.
This strategy illustrates the growing merger between event cinema and corporate marketing strategies in Hollywood blockbusters.
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Apr 22Fashion and pop consumption in 'The Devil Wears Prada 2' via Starbucks tie-inthis article