Far-right strength relies on sophisticated marketing strategy

Benoît Heilbrunn, marketing professor at ESCP Business School, analyzes the drivers of far-right rise in France.

Published 9sem2 sources✓ ConfirmedNotableupdated 9sem

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The fact

The strength of this political movement partly relies on highly sophisticated communication and marketing strategies.

This analysis questions the mechanisms of political seduction and mobilization used by these movements.

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Auto-synthesis from 2 media sources · identified on May 13, 2026