Disney Seeks $10 Million for Super Bowl Commercials Despite Advertiser Resistance
Disney seeks $10 million for Super Bowl commercial slots but faces advertiser resistance to these elevated rates.
Published 20sem1 sourceNotableupdated 1j
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The fact
This record price reflects Disney's strategy to maximize value for access to the colossal audience of America's biggest annual sporting event.
Disney's first Super Bowl presence in 20 years occurs amid reevaluation of advertising rates for the televised competition.
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