Cookieless conversion measurement: 4-step shift to first-party
Safari blocks third-party cookies, destroying cross-domain measurement: 30% conversion data loss reported.
Published 11sem1 sourceNotable
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The fact
Solution: shift to first-party data collected natively and proprietary measurement APIs.
Challenge: implement direct tracking without centralized tracking infrastructure.
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Observed impact
Réduction de 30 % des données d'attribution de conversion disponibles sur Safari
Migration forcée des stratégies d'analyse vers des APIs propriétaires et siloed