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culture37 %LVMH, overtaken by L'Oréal as the top company on the CAC 40, has seen a 37% stock drop since…

China cuts luxury purchases: Louis Vuitton revises its strategy

LVMH, overtaken by L'Oréal as the top company on the CAC 40, has seen a 37% stock drop since January.

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The fact

The slowdown in Chinese consumption is hitting Louis Vuitton hard.

The brand is adjusting its strategy in a rapidly changing market.

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