Carrefour tests geolocation-based personalized promotions on smartphones

Carrefour group is testing a new system of targeted promotions sent directly to customers' phones based on their location.

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The fact

This marketing approach uses geolocation data to offer specific deals to customers near stores.

The initiative aims to strengthen customer engagement and shopping experience in an increasingly digitized retail environment.

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Auto-synthesis from 1 media source · identified on June 16, 2026