Carambar replaces jokes with prevention messages in partnership with firefighters

Carambar has replaced its iconic jokes with prevention messages about heatwaves and fires.

Published 9sem3 sources✓ Confirmedupdated 9sem

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The fact

This campaign has been conducted in partnership with French firefighters since June 2026.

It aims to raise public awareness of summer risks while maintaining the brand’s identity.

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Auto-synthesis from 3 media sources · identified on July 8, 2026