Campari sells Trois-Rivières rum to French investors
Italian group Campari sells five brands, including Trois-Rivières, for 30 million euros.
Published 6sem1 source
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The fact
This operation is part of a strategy to refocus on spritz and premium spirits.
The buyers are undisclosed French investors.
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Why it matters
Cette cession illustre la réorientation stratégique des grands groupes de spiritueux vers des segments plus rentables.