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BTS headlines World Cup 2026 halftime show: FIFA's strategy

FIFA has selected BTS to headline the 2026 World Cup halftime show.

Published 7sem1 sourceNotable

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This marks the first time such a performance is held during a final.

The choice aims to attract a young, global audience beyond traditional football fans.

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FIFA #BTS #FIFA #Coupe du monde #K-pop #stratégie

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Auto-synthesis from 1 media source · identified on July 9, 2026

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