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Brands accelerate development of their own AI agents

Retailers fear being sidelined by tech giants like OpenAI.

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They are heavily investing in AI agents to improve their visibility on search engines.

This race aims to prevent being bypassed by dominant platforms.

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#intelligence artificielle #marques #commerce #ChatGPT #visibilité en ligne #stratégie digitale #OpenAI

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Auto-synthesis from 1 media source · identified on September 21, 2026

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