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Auvergne chalet rental offers refund via lottery to attract off-season guests Valéry Serre, a chalet rental owner in Puy-de-Dôme , offers to refund several nights' stay to a randomly selected guest.
Published 8sem · 1 source
The fact The initiative aims to fill accommodations during the off-season in the Sancy massif.
Guests have a one-in-ten chance to win the refund.
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Why it matters Cette opération marketing originale illustre les stratégies des professionnels du tourisme pour attirer des clients en basse saison, un enjeu économique crucial pour les territoires ruraux.
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