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Apple offers an 'iPhone Duo' at €2,340, a bold marketing strategy

Apple launches an 'iPhone Duo,' a high-end product priced at €2,340, far from market standards.

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The fact

The brand relies on a compelling narrative to justify this price, rather than groundbreaking technical specifications.

This strategy aims to strengthen Apple's premium image and attract affluent customers.

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Auto-synthesis from 1 media source · identified on September 18, 2026
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