The fact
This subscription service provides a solution for users for whom acquisition costs are becoming prohibitive, while creating a new recurring revenue stream for the manufacturer.
Apple's strategy mirrors other tech giants adopting access-based rather than ownership models.
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Why it matters
Apple lance un programme de location pour contourner le ressentiment face aux prix élevés de ses appareils : cette stratégie crée un modèle d'accès périodique qui fidélise les clients et génère des revenus prévisibles.