Anker phases out Eufy and Soundcore brands to unify products

Anker introduces the Anker One project and discontinues Eufy and Soundcore brands.

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The fact

Nineteen new products will be unveiled at IFA 2026 under the unified Anker brand.

The overhaul aims to streamline its portfolio and strengthen brand consistency.

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Auto-synthesis from 1 media source · identified on September 7, 2026