Air France-KLM bets on premium offerings to boost profitability

Air France-KLM accelerates its premium strategy under Ben Smith.

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Jacquemus outfits, Sisley cosmetics, and Alain Ducasse gastronomy exemplify this ambition.

This approach aims to attract high-end customers and improve profit margins.

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Auto-synthesis from 2 media sources · identified on September 20, 2026