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Ain: A wooden game manufacturer bets on made in France against China

Loïc Takorian revives traditional wooden games to compete with Chinese giants.

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His company focuses on local and French craftsmanship to stand out.

This strategy aims to preserve an artisanal sector against mass production.

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Ain France Loïc Takorian #jeux en bois #made in france #ain #artisanat #industrie #Chine #loïc takorian

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Auto-synthesis from 1 media source · identified on September 14, 2026

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