tech44 %44% of industry professionals cite it as their main issue

AI-powered search becomes advertisers' top challenge in 2026

The Interactive Advertising Bureau (IAB) ranks AI-optimized search as advertisers' top challenge.

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12.3 %

The IAB raises its global ad spending forecast to 12.3% for 2026

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44% of industry professionals cite it as their main issue.

The IAB raises its global ad spending forecast to 12.3% for 2026.

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Auto-synthesis from 1 media source · identified on September 17, 2026