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Adidas defends itself after criticized advertising campaign

Adidas describes it as a "coincidence" and an "accident" after a campaign deemed strange.

Published 6sem1 source
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The fact

The brand is accused of unintentionally evoking controversial symbols.

It argues for a misinterpretation of its visuals.

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Why it matters

Cette affaire montre la sensibilité des marques aux interprétations de leurs campagnes, surtout dans un contexte de polarisation sociale.

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Auto-synthesis from 1 media source · identified on July 30, 2026
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