The fact
The race starts in Lausanne on August 1st with a full roster of cyclists.
Her contracts and sponsorships have been strengthened following her recent successes.
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Why it matters
Le Tour de France Femmes, événement sportif majeur, met en lumière le cyclisme féminin et les enjeux de professionnalisation des athlètes. La participation de Ferrand-Prévot, star française, attire l’attention médiatique et commerciale.